Incentivize tagging, edits, user loyalty
People love a t-shirt, a button for their backpack, or even a gold star next to their user name. If you're looking to increase user participation in tag maintenance, merch and/or some sort of premium account are the answer. 1000 tags, enjoy your new coffee mug. 5,000 tags, have some embroidered socks.1,000,000 tags, welcome to movielens gold where the movies rate you.
If this means we will be seeing ads on the site to support an overwhelming obligation to supply a huge influx of chronic taggers with cheap crap, then forget I suggested it.
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Dale commented
No need for any physical stuff, I think. You help movielense because you want movielens to help YOU finding great movies.
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Thanks for the feedback! We are definitely considering adding points or badges. We have not yet thought about t-shirts or other physical incentives, though we probably would if we were more marketing-minded :)
We will never display ads, etc., don't worry.